Education + Higher Learning2
Education + Higher Learning
A distilled collection of work I’ve lead focused on childhood, preK-12 and higher education.
You can also check out my full portfolio.
The Oakwood School
Creative direction, art direction, copy, interviews and narratives
I lead the development of the “Where Remarkable Begins” campaign to coincide with Oakwood’s 20th Anniversary milestone. Assets included a logo, messaging, anthem video and family of digital ads that drove users to the admissions page.
I also lead the development of recruitment packages, enrollment and curriculum collateral and many other marketing initiatives throughout the client relationship.
The Epiphany School
Creative direction, art direction, photography
I lead the development of the “Creating Moments” campaign that launched a brand refresh for the Epiphany School. The school website was the primary asset, along with surround assets that included a comprehensive enrollment package (print) and digital/social recruitment ads.
Mid-Atlantic Christian University - Brand Identity Guide
CREATIVE DIRECTION, ART DIRECTION, Logo design, photography & COPY
I began with the Mid-Atlantic Christian University logo design. The University Leadership wanted to leverage the iconic Cape Hatteras Lighthouse as their symbol. After several explorations, we landed on a striking merging of the lighthouse and a shield to represent the strength of Christianity and education. I’m particularly proud of the expert use of negative space. From there, the complete brand guidance was created, including correct logo usage, color assignments, font family designations and styling, signage and even facility vehicle design. I even directed, shot a curated a base library of student-focused photography, establishing the tone and style of brand imagery. The final guide serves as the brand cornerstone, arming anyone who creates new assets with the knowledge and resources to achieve consistency.
