If a scary decision excites you, it’s not a risk – it’s a revolution.

- Me via Twitter, 2019

Loud is easy.
Distinction is deliberate.

Loud is easy. Anyone can make noise. The real work is creating distinction — brands that feel intentional, clear, and built to last. My approach blends creative direction and design systems that help companies move past surface-level branding to build clarity that scales.

I grew up in a small town in southwestern Michigan and moved to North Carolina when I was twenty. I went to school to put my artistic side to work in graphic design. Landed my first design gig at a small agency, worked my way up to Creative Director across a span of 10 years, then joined the incredible team at Centerline Digital in Raleigh. I now work with them as a regular creative contract partner, and if you’d like to do the same just give me a shout below.

I'm versatile creative professional with a passion for driving brand growth through innovative creative strategies, branding, and content creation. With a proven track record spanning over a decade, I'm experienced across multiple industries including tech, healthcare, education, economic development, hospitality, retail and finance. I'm a creative thinker, skilled communicator and collaborative team leader who excels in managing complex projects, developing sound design systems and most importantly achieving results for my clients by helping redefine their brands and connecting them with their audiences in more meaningful ways.