Brand Dev.
Creative
Creative Projects Spanning Various Industries, Styles and Mediums
Over the course of my career, the projects that really stand out for me are rooted in brand creation and development. There’s nothing quite like leading a team to develop a new brand identity from the ground up or providing an existing brand with the structure it needs to provide clarity to its customers and users.
IBM News: Brand Expression and guidelines
Creative direction, art direction, logo development, complete brand book
Mid-Atlantic Christian University: Complete Rebrand
Creative direction, art direction, logo development, complete brand book
Comprehensive brand standards including logo usage photography tone, signage, vehicle art and typography. Download Brand Standards